Privacy Policy

Privacy Policy Zunfthaus zur Saffran

Privacy and personal data are protected. The processing of personal data of guests, customers, suppliers, partners, and other users is limited to the data necessary for optimal performance of the services. Personal data is collected, processed, and used in accordance with this privacy policy and the applicable data protection regulations, in particular the Swiss Data Protection Act (DSG). This privacy policy specifies which personal data is collected, processed, and used. The entity responsible for data processing is Zunfthaus zur Saffran, Limmatquai 54, 8001 Zurich, Switzerland, E-Mail: info@zunfthauszursaffran.ch.

1. Description and Scope of Data Processing

1.1 Personal data within the meaning of this privacy policy is any information relating to an identified or identifiable natural person (hereinafter referred to as the “data subject”). This includes, in particular, name, email address, address, telephone number, as well as credit card and bank account details, and VAT information.

1.2 Personal data also includes information about the use of the website. In this context, personal data may be collected as follows: Information about website visits, such as the amount of data transferred, the location from which the data is accessed, as well as other connection data and accessed sources. This is generally done through the use of log files and cookies. Further information on log files and cookies can be found in section 4.2.

1.3 Personal data is generally deleted or anonymized as soon as it is no longer required for the purpose of processing.

2. Purpose of Use

2.1 To provide the necessary services to the guest/customer optimally.
2.2 To ensure that the website can be used as effectively and user-friendly as possible.
2.3 To fulfill obligations arising from contracts with third parties.
2.4 To enable participation in interactive offerings.
2.5 To inform about changes in services.
2.6 To carry out recruitment processes.
2.7 To use additional tools, such as social media plugins, newsletters, or web analytics tools.
2.8 Furthermore, personal data is used to analyze visitor behavior on the website and optimize marketing activities. This includes the use of tracking and analytics tools, such as Google Analytics, Matomo Analytics, Google Tag Manager, Meta Pixel (Facebook and Instagram), LinkedIn Insight Tag, and Permaleads. The insights obtained are used to improve the website, measure reach, and plan and implement online marketing campaigns, including remarketing and retargeting measures.

3. Principles of Data Processing

3.1 Data processing follows the principles of legality, proportionality, purpose limitation, transparency—especially compliance with information obligations—and data security.

4. Information Regarding User Computers, Cookies, and Web Analytics

4.1 Each time the website is accessed, the following information is generally collected: the IP address, the browser request, and the time of the request. In addition, the status and the data volume transmitted during the request are recorded. Product and version information about the browser and operating system used, as well as the website from which access was made, are also collected. This data is used for the operation of the website, in particular to detect and correct errors, monitor website usage, and make adjustments or improvements.

4.2 Cookies help make visits to the website easier, more convenient, and meaningful. Cookies are information files that the web browser automatically stores on the user’s computer when visiting the website. Cookies are used, for example, to temporarily store selected services and entries when filling out a form on the website, so that the entries do not have to be repeated when visiting another page. Cookies may also be used to identify registered users so that no re-login is necessary when accessing another page. Upon the first visit, a cookie notice appears, allowing visitors to consent to or refuse the use of analytics and marketing cookies. This consent can be revoked or adjusted at any time. If browser cookies are not desired, the browser can be set to refuse them. In this case, the website may only be used in a limited way or not at all. If only the cookies of this website, but not those of the service providers and partners used, are to be accepted, the browser setting “block third-party cookies” can be used.

4.3 The website www.zunfthauszursaffran.ch uses various web analytics and tracking technologies to analyze user behavior and optimize the website and marketing activities. Google Analytics is operated by Google Ireland Ltd. Data such as IP address, user behavior, and time of access may be transmitted to servers in the USA. To ensure an adequate level of data protection, data transfer is based on the Standard Contractual Clauses (SCCs) approved by the EU Commission and additional technical measures, including IP anonymization, as well as organizational measures to ensure data protection.  Matomo Analytics is hosted locally on the servers of the hosting partner Hostpoint AG (Rapperswil-Jona, Switzerland). All data collected remains exclusively in Switzerland and is not shared with third parties. Matomo collects data to analyze website user behavior without transferring personal data without the consent of the data subject. The Google Tag Manager is used to manage tracking tags. It does not collect personal data itself but facilitates the integration of the tools mentioned above. The Meta Pixel of Meta Platforms Ireland Ltd. is used to measure the success of advertising campaigns and display targeted advertising. The LinkedIn Insight Tag is used to create anonymous reports about website visitors and to analyze the performance of LinkedIn campaigns.

All data collected is used exclusively to optimize the website and for marketing purposes and is treated as strictly confidential. It is not sold or shared with third parties.

4.4 The website www.zunfthauszursaffran.ch uses Permaleads to analyze user behavior and identify company IP addresses for marketing purposes. This service involves the transmission of data about user behavior (e.g., IP address, time of access, user behavior, browser request, etc.) directly to Permaleads servers and is used exclusively for www.zunfthauszursaffran.ch. The data collected is treated confidentially and is not sold or shared with third parties. If you no longer wish to be identified, please send an email to optout@permagroup.ch.

5. Data Security

5.1 All information transmitted through use of the website is stored on servers within Switzerland/European Union. Since the transmission of information over the Internet is never completely secure, the security of data transmitted to the website via the Internet cannot be guaranteed. Nevertheless, the website and other systems are protected by technical and organizational measures against loss, destruction, access, alteration, or dissemination of data by unauthorized persons. The website is hosted by Hostpoint AG in Rapperswil-Jona, Switzerland. Hostpoint stores all data on servers in Switzerland and processes them exclusively in accordance with the instructions of Zunfthaus zur Saffran.

6. No Disclosure of Personal Data

6.1 Except with consent for data sharing, legal provisions, and/or governmental or judicial orders authorizing or requiring data disclosure, personal data will not be shared with third parties. This may include disclosure for law enforcement purposes, danger prevention, or enforcement of intellectual property rights. When using services such as Google, Meta, or LinkedIn, data may be transmitted to countries without a data protection level equivalent to that in Switzerland, particularly the USA. In such cases, data transfers are based on the Standard Contractual Clauses approved by the EU Commission to ensure an adequate level of data protection.

7. Changes to this Privacy Policy

7.1 We reserve the right to change this privacy policy at any time with effect for the future. The most current version is available on the website. To remain informed, this website should be visited regularly.

8. Rights of Guests/Customers/Applicants

8.1 Data subjects have the right to request information about the personal data processed. This includes the right to access the data itself, the purpose of processing, the storage period or, if not possible, the criteria for determining this period, the source of the data if collected from third parties, any automated decision-making, and any recipients or categories of recipients to whom personal data is disclosed. Data subjects may also withdraw any consent previously given for the use of personal data at any time. These rights can be exercised at any time, in particular via info@zunfthauszursaffran.ch.